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The aviation tourism industry in Canada offers breathtaking experiences and unique perspectives that can’t be matched by any other mode of travel. However, attracting customers to this niche market can be challenging. With the right mix of low-effort, high-ROI strategies and more complex marketing tactics, your helicopter and airplane tour business can soar to new heights.

This blog outlines a comprehensive lead generation strategy, starting with essential, easy-to-implement tactics, and progressing to advanced marketing techniques. Throughout, we will highlight how Oceanfront Marketing Agency can support your business with both software and services designed to simplify and amplify your marketing efforts.

Low-Effort, High-ROI Lead Generation Tactics

Website Optimization

A professional, user-friendly website is the cornerstone of your online presence. It serves as the primary touchpoint for potential customers and can significantly influence their decision to book a tour.

Mobile-Friendly Design: Ensure your website is responsive and functions well on all devices. Over 50% of global web traffic comes from mobile devices .

Clear Call-to-Actions (CTAs): Use prominent, action-oriented CTAs like “Book Now” or “Contact Us” to guide visitors towards conversion.

SEO Best Practices: Optimize your website for search engines by using relevant keywords, meta tags, and high-quality content. According to HubSpot, 75% of users never scroll past the first page of search results .

Message Widget Integration

Adding a message widget to your website can enhance customer engagement and lead to higher conversion rates.

  • Real-Time Interaction: Allows visitors to ask questions and receive immediate answers, reducing friction in the booking process.
  • Data Collection: Capture visitor information for follow-up marketing efforts.

Google My Business

A well-maintained Google My Business (GMB) profile is essential for local SEO and visibility.

  • Accurate Information: Ensure your business name, address, phone number, and hours of operation are correct.
  • Photos and Videos: High-quality images and videos of your tours can attract more customers. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites .
  • Customer Reviews: Encourage satisfied customers to leave positive reviews. Respond to all reviews to show that you value customer feedback.

Responding to Reviews

Managing your online reputation is crucial. Responding to reviews, both positive and negative, demonstrates your commitment to customer satisfaction.

  • Positive Reviews: Thank customers for their feedback and highlight any specific compliments in your responses.
  • Negative Reviews: Address concerns professionally and offer solutions to resolve issues. This can turn a dissatisfied customer into a loyal one and shows potential customers that you care about quality.

Local Directory Listings

Listing your business in local online directories can improve your visibility and SEO.

  • Popular Directories: Ensure your business is listed on Yelp, TripAdvisor, and other relevant travel and tourism sites.
  • Consistency: Keep your business information consistent across all listings to avoid confusion and improve local search rankings.

Online Payments and Booking Calendar

Simplifying the booking process can significantly increase conversion rates.

  • Online Payments: Offering secure online payment options can reduce barriers to booking. According to Statista, 79% of consumers prefer to pay online.
  • Booking Calendar: An integrated calendar that shows availability and allows for easy reservations can streamline the customer experience.

Advanced Marketing Strategies

Social Media Marketing

Social media platforms are powerful tools for reaching and engaging with potential customers.

  • Platforms: Focus on visual platforms like Instagram and Facebook, which are ideal for showcasing stunning aerial photos and videos.
  • Content Strategy: Post regularly and use a mix of content types, including behind-the-scenes footage, customer testimonials, and promotional offers.
  • Engagement: Interact with followers by responding to comments, hosting Q&A sessions, and running contests or giveaways.

Marketing Automations

Automation can save time and ensure consistent communication with potential leads.

  • Email Automation: Set up automated email sequences for new subscribers, abandoned bookings, and post-tour follow-ups.
  • CRM Integration: Use customer relationship management (CRM) software to track interactions and personalize marketing efforts.

Online Advertising

Investing in paid advertising can drive targeted traffic to your website and increase bookings.

  • Google Ads: Use pay-per-click (PPC) campaigns to target keywords related to helicopter and airplane tours in Canada.
  • Social Media Ads: Run targeted ads on Facebook and Instagram to reach potential customers based on their interests and behaviors.

Content Marketing

Creating valuable content can establish your business as an authority in the aviation tourism industry. 

  • Blog Posts: Write articles about travel tips, top destinations, and unique tour experiences. 
  • Videos: Produce high-quality videos showcasing your tours and the scenic views they offer. 
  • SEO Content: Optimize all content for search engines to drive organic traffic to your website.

Email Marketing

Email marketing is a cost-effective way to nurture leads and maintain customer relationships.

  • Newsletters: Send regular updates with company news, special offers, and featured tours. 
  • Personalized Emails: Use segmentation to send targeted emails based on customer interests and past interactions.

Partnership and Affiliate Marketing

Collaborating with other businesses and influencers can expand your reach.

  • Local Partnerships: Partner with hotels, travel agencies, and tourism boards to cross-promote services. 
  • Affiliate Programs: Offer commissions to influencers and affiliates who drive bookings to your business.

The Oceanfront Advantage

Software Solutions

At Oceanfront Marketing Agency, we offer a comprehensive suite of software solutions and marketing services designed to make lead generation and marketing effortless for your aviation tour business.

Our software solutions are tailored to streamline your operations and enhance your marketing efforts.

  • CRM Systems: Manage customer relationships and track interactions with ease.
  • Booking Software: Integrated booking systems that simplify reservations and payments.
  • Marketing Automation Tools: Automate email campaigns, social media posts, and more.

Service Offerings

From affordable starter solutions to high-level marketing strategies, we provide services that cater to businesses at every stage.

  • Starter Packages: Ideal for small businesses looking to establish an online presence and start generating leads.
  • Advanced Marketing Services: For businesses ready to scale, we offer comprehensive branding, SEO, PPC, and content marketing services.

About Us

We are Artemisa, Nicholas, Gabriela & Balto – the dog. Our small but mighty team collaborates with a large network of other part-time marketers and contractors to create ad hoc dream teams based on your needs, budgets, and goals. OUR BELIEF SYSTEM ADAPTABILITY Marketing is a dynamic industry. We want to offer exceptional service no matter your goals, so we adapt our team to your needs, not the other way around. WORKING WITH THE BEST We’re freedom lovers. We’re all exceptional marketers who love to work on work they love, on their terms. So we select people and projects we believe in.