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You want to boost your commercial real estate website traffic? You’ve come to the right place! I’m here to help you get ahead of the curve and leave your competitors in the dust. Let’s dive into the world of SEO and how it can help you achieve your goals.

First things first, let’s define SEO. SEO stands for Search Engine Optimization, which is the practice of creating visibility and improving rankings in Google and other search engines for your company or property listings. It’s a long game that requires time to strategize and implement, but when executed correctly, the outcome can be powerful and help increase the numbers of visitors and new prospects for your website.

So, how do you optimize your commercial real estate website for SEO? Here are some tips to get you started:

1. Define Basic Keyword Strategy: Having a basic strategy for keywords you want to target is a good starting point for any SEO strategy. You can consider segmenting your keywords into “buckets” or categories such as: Generic competitive terms (head keywords), Specific niche terms (longtail keywords), and Branded terms.

2. Write High-Quality, Unique Content:
Content quality is the core and critical driver for SEO performance. Make sure you have a wealth of unique and helpful content displayed throughout your site to create a foundation for a strong SEO strategy. Keep in mind that not all content has to be text-based and you may want to consider other mediums to utilize such as images, graphics and video.

3. Optimize Your HTML Tags and Descriptions: HTML tags and descriptions are important for SEO because they help search engines understand what your website is about. Make sure your tags and descriptions are optimized with relevant keywords and are unique for each page.

4. Upgrade to HTTPS: HTTPS is a secure version of HTTP and is important for SEO because it helps protect your website from hackers and other security threats. Google also gives preference to websites that use HTTPS.

5. Implement Schema Markup
: Schema markup is a type of code that helps search engines understand the content on your website. It can help improve your rankings and make your website more visible in search results.

6. Claim Your Google My Business Listing
: Google My Business is a free tool that allows you to manage your online presence across Google, including search and maps. Claiming your listing can help improve your local SEO and make it easier for potential customers to find you.

By following these tips, you can help boost your commercial real estate website traffic and get ahead of the competition. Remember, SEO is a long game, so be patient and stay committed to your strategy. Good luck!