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One key to thriving as a commercial real estate broker is mastering the ability to market your properties. Without a solid strategy, your sales efforts could fall flat. Plus, in the current market, honing these skills is more crucial than ever. Here are some tips to help you steer through these challenging times.

commercial real estate marketing

DO: Effectively Advertise Online

Creating a great ad is more than just listing the property. Make sure to include clear, high-quality images, detailed descriptions of features, maps, and contact information. To truly stand out, consider adding interactive maps, a direct inquiry form, availability, rates, and additional marketing materials like a dedicated property website, virtual tours, or videos. These elements can significantly enhance your listing’s appeal and provide potential buyers with a comprehensive view of the property.

DON’T: Make Unsupported or Inaccurate Claims

Providing false or inaccurate information about properties happens more often than we’d like in this industry, but it always comes back to bite. Don’t let the temptation to close the deal quickly lead you down the path of deception – it’s a shortcut that never pays off. Honesty is the best policy. By being transparent and accurate, you build trust with potential buyers, which is invaluable in the long run.

DO: Reach Your Audience Through Various Channels

Potential buyers need to encounter information about a property several times before deciding to purchase, especially for higher investments. Therefore, your CRE marketing strategy should prioritize creating awareness and building your brand. This means promoting your property across multiple platforms like MLS, LoopNet/CoStar, Commercial Edge, Spacelist, Craigslist, and other relevant channels including Facebook Marketplace. This multi-channel approach ensures broad visibility and engagement with potential buyers, increasing the chances of a successful sale.

DON’T: Oversell and Fail to Identify Your Target Audience

Balancing communication with your audience is crucial—avoid overwhelming them by carefully timing and selecting how you reach out. Understanding your target audience is key, as not all projects appeal to the same demographic. Tailor your approach accordingly for each market. For example, a high-end office space will appeal to a different audience than an industrial warehouse. By identifying and targeting the right audience, you can create more effective marketing campaigns that resonate with potential buyers.


In the ever-evolving world of commercial real estate, effective marketing can make the difference between a property that sits on the market and one that sells quickly. By following these do’s and don’ts, you can create a robust marketing strategy that enhances your visibility, builds trust, and ultimately drives sales. Remember, honesty, clarity, and strategic outreach are your best tools for success. Happy selling!

If you need further assistance or want a tailored marketing plan, feel free to reach out. Let’s make your properties shine in the market.