The Positioning Retainer is an embedded content, PR, and search system for environmental and cleantech firms — run by people fluent in your technical language, built to make your firm the reference name your buyers bring up first, not the one they forget between RFPs.
Environmental and cleantech firms live a paradox: technically rigorous, genuinely essential – and consistently underselling themselves. The sales cycle is long, the buyers are skeptical experts, and generalist agencies burn your budget learning what a permit backlog is.
Meanwhile the firms winning your deals aren’t better in the field. They’re better at being findable, legible, and remembered during the 90% of the buyer’s journey that happens before anyone picks up the phone.
Who you are, who you serve, why it matters — locked into a messaging architecture that every piece of communication inherits.
Your company page and one senior voice, run with real sector judgment. Content that sounds like your best engineer on their best day, not a content mill.
Content built to own the searches your buyers actually run — on Google and in the AI answers that increasingly replace it.
Trade press, podcasts, and industry platforms — pitched honestly, with your technical story translated for editors.
One table, senior people only. What moved, what didn't, what's next — tied to your pipeline, not to vanity metrics.
We walk your team through the findings and the plan. A working session, not a pitch.
| Tier | What changes |
|---|---|
| Core From $7,500/mo | Everything above, embedded from day one. |
| Scale | Adds a full brand refresh and website rebuild, delivered in the first 60 days and owned by you — with no separate five-figure project invoice. |
Embedded, not arms-length. We keep a small client roster on purpose. Daily touchpoints when it matters, direct access to the people doing the work, and no rotating account managers. The people building your strategy are the people executing it, week after week.
Sector-only, on purpose. Environmental consulting, remediation, cleantech, geotechnical — exclusively. We arrive fluent in your vocabulary, your procurement cycles, and your regulatory landscape. Your budget goes to output, not to our education.
Good — we make them stronger. Most in-house teams in this sector are stretched across everything; we take the positioning, content, and PR layer they never get to, and hand them a system instead of more tasks.
Positioning and sales materials land in the first 60 days. Search compounds from month three. Inbound momentum is typically visible inside the first term — which is exactly why the initial term is six months, not one.
A senior marketing hire with sector fluency runs $90–140K+ before tools, design, and PR — if you can find one. The retainer gives you a full senior team for less than half of one salary, productive in week one.
Core starts at $7,500/month; Scale is quoted after the audit, when we know precisely what needs building. No surprises, no scope creep — the price is the price.